How Businesses Are Leveraging New Internet Marketing Platforms Like
Video, Social Media and Mobile
to Acquire Customers and Build a Supportive Community
Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already know: Internet and mobile device platforms have revolutionized marketing. Thanks to the development and proliferation of Broadband and high-speed wireless networks, Mobile devices for accessing them and Communications software and social platforms, marketing has been transformed into a largely digital discipline, which is fast displacing old school advertising methods such as newspaper ads, printed business directories like the Yellow Pages, direct mail coupons—even radio and TV ads—for a growing number of business, regardless of whether their markets are local, regional, nationwide or global.
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